Product discovery
Search, filtering and merchandising patterns designed to help shoppers find relevant products quickly.
STUDIO BUILD / Shopify
Signal Commerce
Shopify conversion concept with editorial landing pages, bundles and campaign-ready merchandising.
PORTFOLIO TYPEVibecoading studio build
INDUSTRYEcommerce
COMPLETEDAug 2019
TIMELINE10 weeks
PROJECT OVERVIEW
An internal storefront concept exploring high-impact campaign pages, bundle presentation and stronger merchandising hierarchy.
Studio BuildStudio ConceptEcommerce5 person team
TECHNOLOGY STACK
ShopifyLiquid
JavaScriptMetaobjectsTOOLS & DELIVERY
ShopifyLiquidJavaScriptMetaobjectsFigmaGitHubShopify CLIPostmanLighthouseTheme Inspector
DELIVERABLESProduct strategyUX / UI designResponsive product flowsAdmin operationsData modelIntegration boundariesQA matrix
PLATFORMSWebResponsive
PRODUCT FEATURES
Designed around real jobs, states and decisions.
Conversion-focused PDP
Clear product media, variants, trust signals and next actions without unnecessary friction.
Merchant controls
Reusable sections and configuration so merchandising changes do not always require engineering.
Cart and promotion logic
Support bundles, offers and purchase flows with predictable state handling.
Performance budget
Structure templates and assets around storefront speed and responsive behavior.
Analytics-ready interactions
Key product, cart and campaign actions can be measured without invasive tracking.
THE BUILDFrom friction
From friction
to working system.
An internal storefront concept exploring high-impact campaign pages, bundle presentation and stronger merchandising hierarchy.
DISCIPLINESProduct strategyUX / UI designSystem designFrontend prototypeBackend architectureQA planning
SERVICES PROVIDEDShopifyFull-stack engineeringEcommerce
Challenge
Campaign launches often rely on rigid templates that weaken merchandising.
Solution
Composable landing sections, bundle storytelling, collection narratives and campaign modules.
Result
Concept showcase — internal studio build.
SYSTEM ARCHITECTURE
The product is more than its screens.
Interface, application logic, data boundaries and operational controls are designed as one system.
Experience layer
Responsive interfaces, interaction states and role-aware navigation designed around the primary user workflow.
Application layer
Business rules, validation, orchestration and permission checks separated from presentation concerns.
Data & integration layer
Structured persistence, third-party APIs, background tasks and integration boundaries with explicit failure handling.
Operations layer
Admin controls, observability, auditability and release tooling so the product can be operated after launch.
PRODUCT SCREENS
Five views of the product system.
Original Vibecoading interface visuals created for this case study: overview, workflow, analytics, detail and responsive states.
DELIVERY PROCESS
How the system gets shaped.
Discover
Map the real workflow, user roles, constraints and success criteria before adding features.
Prototype
Design the smallest useful experience and validate navigation, states and information hierarchy.
Engineer
Build frontend, backend, data model, access controls and integrations as one system.
Verify
Test happy paths, error states, permissions, responsive behavior and release readiness.
Measure
Instrument meaningful events and use real feedback to choose the next valuable improvement.
HAVE A SIMILAR WORKFLOW?
We can turn it into a product system.
Bring the messy process, product idea or operational problem. We will help shape the useful core, the interface and the system underneath it.
Start a project ↗