Product discovery
Help buyers move from browsing to relevant products with clear merchandising and filters.
STUDIO BUILD / B2B Commerce
OrderHub B2B
A B2B ordering portal for account pricing, repeat orders, approvals, catalogs and sales-team visibility.
PORTFOLIO TYPEVibecoading studio build
INDUSTRYWholesale
COMPLETEDOct 2023
TIMELINE14 weeks
PROJECT OVERVIEW
OrderHub B2B is an original Vibecoading Studio Build for wholesale workflows. The concept is designed as a production-style product case study, covering the customer-facing experience, operating workflows, permissions, data boundaries and administrative controls that a real implementation would require.
Studio BuildStudio ConceptWholesale5 person team
TECHNOLOGY STACK
Next.js
Node.js
PostgreSQL
StripeERERP APITOOLS & DELIVERY
Next.jsNode.jsPostgreSQLStripeERERP APIFigmaGitHubPostmanVercelSupabase / DB toolingQA test matrix
DELIVERABLESProduct strategyUX / UI designResponsive web or app flowsAdmin operationsData modelIntegration boundariesQA matrix
PLATFORMSWebResponsive
PRODUCT FEATURES
Designed around real jobs, states and decisions.
Conversion detail
Use rich product information, variants and trust signals around the purchase decision.
Cart & checkout
Keep promotion, cart and payment states predictable and recoverable.
Merchant controls
Allow catalog and merchandising updates without engineering for every change.
Order visibility
Surface order status and customer context to the operating team.
Analytics-ready events
Capture useful product and commerce interactions without invasive tracking.
THE BUILDFrom friction
From friction
to working system.
OrderHub B2B is an original Vibecoading Studio Build for wholesale workflows. The concept is designed as a production-style product case study, covering the customer-facing experience, operating workflows, permissions, data boundaries and administrative controls that a real implementation would require.
DISCIPLINESProduct strategyUX / UI designFrontend engineeringBackend architectureQA planning
SERVICES PROVIDEDWeb app developmentFull-stack engineeringWholesale
Challenge
Teams in wholesale often spread important work across spreadsheets, messages and disconnected tools. OrderHub B2B explores how that fragmented workflow can be turned into one clear product experience with visible ownership, status and next actions.
Solution
We designed OrderHub B2B around the highest-frequency jobs first, then added the supporting admin, search, notification, analytics and integration states needed to make the experience believable beyond a single polished screen.
Result
The Studio Build demonstrates a maintainable product pattern for wholesale teams: focused user journeys, explicit operating states, responsive behavior and a system structure that can be extended without rebuilding the interface from scratch.
SYSTEM ARCHITECTURE
The product is more than its screens.
Interface, application logic, data boundaries and operational controls are designed as one system.
Experience layer
Responsive interface states, navigation and information hierarchy built around the primary workflow.
Application layer
Business rules, validation, orchestration and permission checks separated from presentation concerns.
Data & integration layer
Structured persistence and external service boundaries with explicit failure handling.
Operations layer
Admin controls, observability and release tooling so the system can be operated after launch.
PRODUCT SCREENS
Five views of the product system.
Original Vibecoading interface visuals created for this case study: overview, workflow, analytics, detail and responsive states.
DELIVERY PROCESS
How the system gets shaped.
Discover
Map users, constraints and the commercial or operational outcome before defining features.
Prototype
Validate information hierarchy, key states and the smallest useful workflow.
Engineer
Build interface, application logic, data model, permissions and integrations as one system.
Verify
Test critical journeys, responsive behavior, access rules and error states.
Measure
Instrument meaningful events and use feedback to choose the next valuable iteration.
HAVE A SIMILAR WORKFLOW?
We can turn it into a product system.
Bring the messy process, product idea or operational problem. We will help shape the useful core, the interface and the system underneath it.
Start a project ↗